Employer Outreach Activities
Based on college discussions around recognition of highly engaged employers, reach out with notes of appreciation, plaques, etc.
Meet with employers for testimonials of why they are engaged with your college and in what ways. Add these comments to the college website and marketing media.
Conduct outreach to new employers each week. Meeting with one to three employers each week will increase your college’s exposure in the community and your understanding of their needs.
Hold a focus group with employers that are not engaged (according to your Involvement Grid) hosted by your college president or vice president. A breakfast meeting that allows them to share their ideas and concerns will net you new ideas. If possible, hold the meeting near the labs related to their industry and include a tour.
Once a semester host a New Employer breakfast and invite employers that are new to the community or have not previously interacted with your college.